What are ‘Fashion Influencers’ ? –
Fashion Influencers are shining and brimming throughout the nation as well as the world. Nowadays, Fashion Influencers are everywhere and they have great skillset as well as unique state. Some are purposeful in some aspect while others completely ignore that fact. The purpose is often not defined or understood as they become influencers because of unwanted or unrequired popularity or to gain rapid popularity. In this generation of everything going online, Influencers are also thriving online. Mostly they are on the social media platform ‘Instagram’. It is an application to post photos and videos. Style with purpose is necessary as the purpose is what helps us to style or get a kind of style statement. The purpose of style has always been clothes to look aesthetic or beautiful with the optimum comfort according to seasons.
Reach and Power of ‘Fashion Influencers’ –
Fashion Influencers are responsible for the trends that happen. The style that they adopt becomes the trend and gets recreated by the common people or adopted by the citizens in some sort or the other. The style that this Influencers adopt reflect the traditional or cultural values or is according to the seasonal demands. This is an important criteria for the Influencers and they display styles and recommend clothes accordingly. This often gets blurred by most of the Fashion Influencers nowadays and the style that they adopt becomes quite unmeaningful. This, however needs to change for understanding the concept of purpose of style by the so called ‘Fashion Influencers’.
Brands and Fashion Influencers –
Fashion Influencers are also responsible for clothing and fashion brands’ marketing and promotion. They are also going to potray a view on their followers about what to wear and what not to. This is not because they are famous, but for the reason that ‘why’ are they famous. Nobody asks a question on Influencers or Experts statements unless they are one of them. That is why the Influencers should always keep in mind the purpose that their statemnets will serve. If they put forward a notion or statement that counters a fact put forward by one of the fashion brands, then there might be some conflict leading to more trouble. Sometimes the purpose is correct but the approach is wrong. That might again lead to conflict of interests. This has been the case of many Fashion Influencers losing their fanbase as well as the sponsoring brands.
Purposeful Style and Negative use of Marketing –
Nowadays, many reputed brands like Reebok, Nike and Adidas collaborate with Fashion Influencers and market their new launching productrs. What happens is that when followers see an Influencer recommending a brand they want to try that. Also, an Influencer always has few segments consisting of blind or diehard fans. They buy these products without any further questions. Sometimes these expensive brands market their not so upto the mark new product like this so that they make the optimum profit by unfair exploitation. This is not good and even some Influencers stand up to these. These type of countering a fashion brand should not be mistaken for purposeless style. This is just standing up again unfair marketing or business policies. However, the neutral people often gets confused which they should be as what happens in between a brand and an Influencer is not something that is open or accesible by the common people. So, through experience one has to understand the difference between style with purpose and vice-versa.
What is ‘Purposeful Style’ ? –
Puposeful style as the name suggests, is style with a fixed purpose or set of purposes. This purpose can be of as simple as seasonal change to high level important thing like developing a new foem of shirt or pant to exceed the normal physical elements, like spillproof shirt or trousers. Also, purpose is a key element when a Fashion Influencer decides upon a new style statement or clothing recommendation. This is because what she wears impacts and effects a vast proportion of people. Thos who don’t know her acknowledges her because of that simple yet elegant piece of fashion that serves an important or simple purpose. The purpose may arise due to seasonal change or new style form in the market. Purpose is a significant factor in style as unpurposeful style leads to controversy and harsh criticism most of the times.
In conclusion, one might say that what a Fashion Influencer does is cater to the need of their followers or the mass out there. This is nothing different than style with purpose as the main purpose is the need of something new and trendy by the people out there. They always want to get hold of something new, something amazing everyday at every time. In the search of this, often Fashion Influencers come across some umpurposeful or bad style that goes through a lot of harsh and brutal criticism by some and fake complimented by others. Still, we should give these Influencers some time to figure out their mistake by giving good criticism and honest review. As truth might seem bitter at first, but only to lead to a sweet and happy ending.